I didn’t write this because I have all the answers. I wrote it because I think our industry is at an inflection point and the conversations I’ve been having with Producers, Creatives, and Agency Leaders all point to the same question…
How do we protect creativity before it’s optimized out of existence?
Thank you to @shots_creative for publishing this piece. I’d genuinely love to hear your perspective.
Big one from the @byt.nyc family. @daniel.navetta_wip directs this stunning piece with @cristiano for @whoop World Cup. It’s a cinematic journey back to where it all began. From Cristiano’s childhood home to the national team locker room, proof that the road to greatness is built one small moment at a time. #byt#cristianoronaldo#worldcup#reppedbynikkiweissandco
