Nikki Weiss & Co

Free The Work

FREE THE WORK is a curated talent-discovery service of women & underrepresented creators in the entertainment industry.

In 2016, filmmaker Alma Har’el founded Free The Bid in response to her own experiences as a woman director.  Free The Bid made a measurable difference for women directors in advertising and evolved into FREE THE WORK, a data-driven and more inclusive force for change in the ad world, tv and film communities to include all minority voices.

I am proud to be a founding member of this initiative, help to change the entertainment industry’s landscape.