FREE THE WORK is a new curated talent-discovery service of women & underrepresented creators in the entertainment industry.

In 2016, filmmaker Alma Har’el founded Free The Bid in response to her own experiences as a woman director. In a link to a podcast below, you can hear the story of how Free The Bid made a measurable difference for women directors in the advertising industry, and learn about the nonprofit’s evolution into FREE THE WORK, a data-driven and more inclusive force for change.

I am proud to be a part of this initiative, changing the entertainment industry’s landscape.